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From The Wall Street Journal...
"It's hard to imagine any business not having a presence
on the Web, but I still meet business owners from time to time
who are convinced that they don't need a Web site. Their clientele,
they argue, is made up of local residents; they offer a service
or product that the consumer can get only by visiting their
store or shop -- for example, a customer having his tires rotated,
his car detailed or his hair cut. However, I'd argue that there
are several auto-service centers and stylists' shops in most
small towns. The day will come (soon) when consumers will comparison-shop
on the Web rather than by calling around town to get prices.
After all, this is the standard way of living that teenagers
-- your future customers -- are learning right now. Without
a Web presence, a small business won't even be in the running."
- DEBRA KOONTZ TRAVERSO
,
The
Wall Street Journal Center for Entrepreneurs
Used with permission from StartupJournal.com, a web site from Dow Jones & Company.
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